Brand Alchemy

A Complete Brand & Website Transformation for Therapy Practice Owners Ready to Stop Competing and Start Booking Their Ideal Clients.

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Free Practice Assessment Call

Your Practice Deserves Clients Who Value Your Depth, Not Just Your Availability

Brand Alchemy is a done-for-you brand identity and website design experience for therapists, counselors, and healing practitioners. I build digital foundations that resonate with aligned clients, justify premium rates, and help you keep your appointment book full—without the marketing burnout.

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You've Trained for Years. Your Website Shouldn't Undermine That.

Most therapy practice websites suffer from the same three problems:

They look like everyone else

Soft blues. Stock photos of people staring at lakes. Generic copy that could describe any therapist in your city. When you blend in, you compete on convenience and price…and you lose.

They don't speak to clients

Beautiful design without strategic structure is just decoration. If your website doesn't guide the right person to book (and filter out the wrong fit), it's not working for your business.

They drain your energy

DIY builders. Scattered branding. Explaining your approach repeatedly in consultation calls because your website didn't do the work upfront.

The result?

Empty slots. Rate stagnation. The slow erosion of confidence that made you want to help people in the first place. And that’s what I’m here. To help you feel Authentic, Empowered, and Supported as your practice grows.

What Changes When Your Brand Actually Works

Before Brand Alchemy

  • Competing with 200+ therapists on Psychology Today

  • Explaining your modality in every consultation

  • Hesitant to raise rates because your brand doesn't match your expertise

  • Marketing feels performative and draining

  • Taking any client to fill the calendar leaving your burned out

After Brand Alchemy

  • Owning your visibility with a site that shows the powerful work you do.

  • Attracting clients who already understand and want your approach

  • Owning premium pricing because your impact justifies it

  • Your website works while you're in session—24/7

  • Inquiries from people aligned with your values

The Journey We Take Together

  • The Root System

    We begin with a 90-minute intensive that blends business strategy with depth psychology. You'll clarify:

    • Your unique therapeutic positioning (what makes you the choice, not a choice)

    • Your ideal client profile (the specific transformation you facilitate)

    • Your brand archetype (the energetic signature that attracts aligned clients)

    • Your revenue goals and how branding supports them

    Deliverable: Brand Strategy Blueprint + Client Clarity Map

  • The Distillation

    I translate strategy into visual identity. This isn't about pretty—it's about precise communication.

    • Custom logo system (primary, secondary, marks)

    • Color psychology palette (evidence-based emotional resonance)

    • Typography hierarchy (readability meets personality)

    • Moodboard & creative direction (your approval before build)

    Deliverable: Complete Brand Identity System + Website Drafts

  • The Vessel

    Your website becomes your hardest-working team member—booking clients while you sleep.

    • 5-7 page custom website (Home, About, Services, Resources, Contact, + specialized pages)

    • SEO-optimized copywriting that speaks to both search engines and human hearts

    • Mobile-first responsive design (70% of therapy searches happen on phones)

    • Booking integration (SimplePractice, Jane App, Acuity, or Calendly setup)

    • Basic local SEO setup

    Deliverable: Live Website + 30-Day Post-Launch Support

  • The Embodiment

    After launch, we meet for a 60-minute Brand Coaching session to ensure you:

    • Feel confident explaining your new positioning

    • Know how to maintain consistency across platforms

    • Have a 90-day marketing roadmap

Hi, I'm Matthew.

While pursuing my Master's in Counselling in Canada, I was surrounded by brilliant therapists—people with deep clinical training, genuine compassion, and absolutely no idea how to communicate their value online. I watched classmates struggle to fill their practicum hours. I saw experienced clinicians burning out trying to market themselves with tactics that felt inauthentic or overwhelming.

So I started helping. First with website tweaks and admin support. Then with branding strategy. Then with full practice transformations.

Why therapists choose to work with me:

I understand the vulnerability of putting yourself out there because I'm doing it too. I know the anxiety of waiting for that first client inquiry. I know the relief when your website finally starts working—attracting aligned clients while you're in session, pre-qualifying people who already understand your approach before they ever reach out.

My job is to build a brand that attracts the right people to your therapeutic relationship—without hype, manipulation, or aesthetic compromise. Just clarity, strategy, and design that finally matches your expertise.

More About Me

  • Mary Hugessen, BSW, MSW, RSW,

    Matthew is the best - I’ve absolutely loved working with him! We get so many compliments our our website and I’m so grateful for all he does for us. I can’t recommend him enough!

  • Emily Lacasse, MA, RCC

    “I absolutely love my website! Working with Matthew was incredible and I’m so grateful. I highly recomend!”

  • Lesley Burke, LPC

    “Wow! I appreciate that you were able to see my aesthetic and vision with just a couple of conversations and one feedback email, thank you!”

Brands I’ve Supported

  • Black Onyx Counselling & Wellness

    Therapy Group Practice | London, Ontario, Canada

    This journey showed me the profound beauty in commitment—the kind that transforms chaos into harmony through courageous change.

  • Inner Space Healing Arts

    Healing Center & Therapy Practice | Portland, Oregon, USA

    This project reminded me that true power is found in embracing our unique selves—fully and without apology.

  • Inner Self Healing Center | Gaithersburg, MD, USA

    Inner Self Healing Center

    Group Therapy Practice | Gaithersburg, MD, USA

    This project inspired me to witness the grace and power that come from pursuing something greater than ourselves.

  • Nalah's Way Therapy

    Solo Private Practice | Nanaimo, BC, Canada

    This project reminded me how powerful it is to chase what truly matters—with unwavering clarity, courage, and an open heart.

  • Flowing Minds Psychotherapy

    Solo Private Practice | Toronto, ON, Canada

    This work deepened my understanding of how transformation unfolds one brave, consistent day at a time.

  • Toma Wellness

    Spiritual Wellness Coach | London, UK

    This collaboration revealed the transformative strength of self-advocacy—knowing your worth and standing in your truth with boldness.

  • Mango Grove Counselling & Wellness

    Group Therapy Practice | Brampton, ON, Canada

    This experience opened my heart to the sacred art of meeting people exactly where they are—with presence, compassion, and true service towards our community.

I Want To Be Next

What’s the investment…?

If you’ve made it this far, I’m willing to bet we’re a good fit for each other. I prioritize fit and alignment over everything else, so I have a few options to make things as easy and accessible as possible.

I only accept 2 Brand Alchemy clients per quarter to ensure quality.

Here are the pricing options I offer followed by more ways to work with me.

Pay in Full – 5,000.00

• Best value!!
• Includes a bonus 60-minute brand coaching session to give you more clarity in your marketing and growth strategy.

Two Payments – 2,600 x 2

• 50% upfront
• 50% before final delivery
• Perfect for those who want to pace their investment

Monthly Plan – 550 x 10 months

• A softer, more spacious path
• Monthly auto-payments for 10 months
• Total: $5,500

I serve clients all across the world. I match the currency in the country you reside: This is limited to CAD, USD, GBP & EUR.

Let's Get Started

Want Some Help Without The Full Brand Alchemy Experience?

Brand Consultations

220.00

In 90 minutes, we dive into the heart of your work—your archetypes, voice, and mission—and start shaping a brand that feels alive.

You’ll also get a PDF guidebook with clear steps to amplify your visual branding.

No cookie-cutter formulas. No checklists. Just your truth guiding every choice.

You’ll leave with clarity, confidence, and actionable steps to show up effortlessly and magnetically.

Bring your magic — I’ll help make it visible.

Book Your Call

DIY Website Templates

800-1200

Want a beautiful, ready-to-use website that you can actually customize—without needing a degree in rocket science? I’ll set you up with a fully designed Squarespace template, transferred to your domain and ready for your personal touch.

You get full creative freedom to add your magic (and yes, it’s okay to make a few “oops” along the way).When you’re done, I’ll step in to smooth the rough edges and make sure it shines with polish that feels uniquely you—no cookie-cutter here.

Save time, money, and way too many headaches.

Reach Out

Any Questions?

Don’t Hesitate To Reach Out

“While it is always best to believe in oneself, a little help from others can be a great blessing.”

- Uncle Iroh

Ready To Apply?